MKS in the Market

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.
That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.
Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.
Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.
See also:
Power tilt/telescope steering column
The steering column can be
adjusted manually by moving the
four-way rocker adjustment control
located below the turn signal/wiper
control stalk. Hold the control to
adjust.
The telescope ...
Brake-shift interlock
This vehicle is equipped with a brake-shift interlock feature that prevents
the gearshift lever from being moved from P (Park) when the ignition is
in the on position unless the brake pedal is app ...
Seat-mounted side airbag system
WARNING: Do not place objects or mount equipment on or
near the airbag cover on the side of the seatbacks of the front
seats or in front seat areas that may come into contact with a
deploying ...
