MKS in the Market

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.
That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.
Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.
Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.
See also:
Maintenance product specifications and capacities
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Highway Hazards
No matter how carefully you drive there’s always the possibility that you
may eventually have a flat tire on the highway. Drive slowly to the
closest safe area out of traffic. This may further dam ...
Inspecting your tires and wheel valve stems
Periodically inspect the tire treads for uneven or excessive wear and
remove objects such as stones, nails or glass that may be wedged in the
tread grooves. Check the tire and valve stems for hole ...
