MKS in the Market

MKS in the Market  - 2010 Lincoln MKS Review - Reviews - Lincoln MKS

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.

That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.

Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.

Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.

    See also:

    Like the song? You can tag it
    Also new on the 2011 Lincoln MKX is the world's first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. Enabled by the available Voice-Activated Navigation System throug ...

    Changing rear window wiper blade
    The rear wiper arm is designed without a service position. This reduces the risk of damage to the blade in an automatic car wash. To replace the wiper blade: 1. Grab the wiper arm with one h ...

    Export unique (non–united states/canada) vehiclespecific information
    For your particular global region, your vehicle may be equipped with features and options that are different from the features and options that are described in this Owner’s Guide. A market unique ...