MKZ in the Market
Despite the MKZ's positive attributes, it's going to have a tough go of it in the market. The competition is strong and getting stronger; besides the aforementioned TL and ES, the MKZ is up against a redesigned Buick LaCrosse and the impressive Infiniti G sedan. Also, luxury cars are statement cars. Lexus stands for refinement, and Acura for the latest technology. I'm not sure what statement the MKZ makes, and I question whether it can cut through the noise and connect with consumers. It will be unfortunate if it can't, though; luxury-car shoppers will find a lot to like in the new MKZ if they take the time to give it a look.
See also:
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