MKS in the Market

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.
That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.
Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.
Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.
See also:
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Use only UNLEADED fuel or UNLEADED fuel blended with a maximum
of 10% ethanol. Do not use fuel ethanol (E85), diesel, methanol, leaded
fuel or any other fuel. The use of leaded fuel is prohibited ...
Safety belt warning light and indicator chime
The safety belt warning light illuminates in the instrument cluster and a
chime sounds to remind the occupants to fasten their safety belts. ...
Interior
Depending on the second-row seating configuration, the Navigator carries
either seven or eight occupants and includes a standard, 60/40-split third-row
seat. Lincoln claims it is the only manufact ...
