MKS in the Market

MKS in the Market  - 2010 Lincoln MKS Review - Reviews - Lincoln MKS

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.

That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.

Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.

Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.

    See also:

    Automatic dimming interior rear view mirror
    The interior rear view mirror and a driver’s side exterior mirror have an auto-dimming function. The electronic day/night mirror will change from the normal (high reflective) state to the non-glar ...

    Away from home
    If you are away from home when your vehicle needs service, contact the Ford Customer Relationship Center or use the online resources listed below to find the nearest authorized dealer. In the Uni ...

    MKZ in the Market
    Despite the MKZ's positive attributes, it's going to have a tough go of it in the market. The competition is strong and getting stronger; besides the aforementioned TL and ES, the MKZ is up agains ...