MKS in the Market

MKS in the Market  - 2010 Lincoln MKS Review - Reviews - Lincoln MKS

In July — the MKS' first month of sales — it outsold every other Lincoln on the market, including the more affordable MKZ sedan and the MKX crossover. Sales were four times that of the S80. I'm an unabashed fan of the oft-overlooked S80; it is one of the few models on the market that offers similar features, space, level of luxury, performance and price as the MKS.

That's partly because this segment isn't a well-traveled one any longer. Cadillac's STS and DTS are fading quickly — the MKS also outsold both of those models in July — and haven't been updated enough to compete with these two newer models. Plus, both the MKS and S80 cost less. Japanese brands like Lexus and Infiniti have tried to emulate German luxury sedans with rear-wheel-drive models in this class, so there is a gap in the market that the MKS fills.

Where the Lincoln excels and the S80 fails is in the looks department. There is no question that the MKS makes a statement, even if its looks aren't universally appealing. Personally, I found it to be quite striking during my week of testing, and it should definitely drop the average age of Lincoln sedan shoppers by a few years, if not a generation. The S80, on the other hand, can easily be lost in a crowd; if you don't notice it at first glance, you'll never make it behind the wheel to see how good it truly is.

Lincoln owes a lot to the S80, but the company should be proud of how distinctive its new sedan truly is.

    See also:

    Seat-mounted cup holders and armrest storage compartment
    To access the cup holders, fold the armrest down. WARNING: Use only soft cups in the cup holder. Hard objects can injure you in a collision. ...

    Lincoln MKZ Dynamic Driving Technologies
    The new MKZ offers Lincoln Drive Control as standard. Lincoln Drive Control is an automatic system that delivers an ideal balance of a smooth ride with confident handling as it intuitively respond ...

    Closing windows and moon roof (if equipped)
    You can close the vehicle’s windows and moon roof (if equipped) by using the control on the transmitter. Refer to Power windows in the Driver Controls chapter for more information. ...